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Marine Recreational

Case Study

Advanced Marine Propulsion Cable Solution for a Global Marine System Leader

Company Type:

Marine Propulsion System Manufacturer


Marine Recreational


Fond du Lac, Wisconsin

Products Used:

Patented Marine Propulsion Cable System

About the Customer

Our client stands as the largest builder of marine propulsion systems in the world, spearheading innovations in the marine recreational industry.

Problem/Customer Need

The company faced a significant challenge: The controls of their boats were located at the front, while the engine was at the rear, creating a considerable distance between the two. This separation led to friction issues in the materials and cable assembly design, affecting the ease of control and causing substantial wear, thus shortening the system’s life.


To tackle this problem, we introduced a patented cable assembly with unique features:

  • Inner Member Cable: Extruded with a lubricating material in a polygonal shape for reduced friction.
  • Outer Member Conduit Tubing: Made with complementary lubricating material to further ease movement.
  • Injected Lubricant: Provides lifetime lubrication, ensuring sustained performance under high loads.
  • Durable Outer Jacket: Adds an extra layer of durability.
  • Superior Column Strength: Ensures precise and responsive control by the operator.

Special Considerations

Finding the right mix of materials and lubricant to achieve the best efficiency and lifecycle was a complex task. Our patented design not only solved these issues but also surpassed the American Boat and Yacht Council (ABYC) P-14 Cable requirements.

Competitive Advantage

By partnering with us, our client not only resolved their technical challenges but also fortified their position as a leader in outboard motors. Our solution offered them a significant competitive advantage in the marine propulsion market.

Customer Relationship and Delivery

Our collaboration with the client strengthened our relationship, demonstrating our commitment to solving complex problems. Despite the intricacies involved in the development and testing of the new cables, we maintained a 100% on-time delivery rate, ensuring reliability and trust.

Partner with Cablecraft for Your Cable Assembly Needs

If you are interested in a custom cable assembly or linkage need, we are happy to help. Contact us today to get started!

Engineering Resources & Design Guides

Our engineering team has applied their years of industry experience to develop resource documentation for each of our product lines.

Cable Assembly Network

Our Worldwide Cable Assembler Network can help you with your mechanical motion control solutions.

Online Catalog

Don’t need a custom design? Download our digital catalog to see all of our available cable and linkage assemblies.